Read an article on Wine Aerators from Kitchenware News - Housewares Review, one of the USA's most trusted and read review magazines for food, catering and cooking products.

Below are some snippets of articles relating to Wine Aerators. There are different models on sale but essentially all adding oxygen / aerating wine as it pours through the aerator into a glass. The unique difference of the VinoMagic aerator is that is that it on sale at the lowest price of all of them. No fancy support stand accessories to inflate the price - we advise you store it in an empty bottle. No fancy packing - supplied in a simple Blister Pack. This does not mean that you should not buy other models at 2, 3 or 4 times the cost, we just do not believe the additional price reflects any additional beneficial aeration that takes place when pouring wine through the aerator.

"Aerators are all the rage in the wine-accessories world. I've tried out countless versions. Aerators are designed to improve flavour by accelerating wine's exposure to oxygen. In measured doses, oxygen can soften texture and enhance fruitiness and complexity. The traditional aeration tool is the familiar decanter, a snazzy crystal pitcher that few pretentious connoisseur would be caught without (yes, I've got several). The simple act of pouring a bottle into a decanter agitates the liquid, bringing more molecules into contact with air. Most decanters feature a wide bowl that continues the process as the wine sits around. More surface above the liquid exposes the wine to more air."

"Aeration tends to improve wine in the short term, but if you leave most wines exposed to lots of air for, say, more than a few hours, they will turn sour or flat. Aerators work well for young wines as well as old, most notably for red wines, which, in my opinion, have a greater tendency to improve with aeration. I've presented wine novices with aerated and non-aerated samples of the same wine and, without knowing which was which, they invariably preferred the aerated wines."

"You get a much more pronounced effect with an aerator than by simply swirling wine in your glass – the poor man's way of aerating. It's analogous to beating cream or eggs with a whisk compared with a spoon – the whisk works better.
There is a difference of opinion as to which wine (Red or White) the aerators work best with. My advice: Stick with the red-wine model even if you enjoy whites. Well, wasn't that a long-winded answer? When did drinking wine get to be so complicated?"

You will find numerous articles on the Internet all endorsing the same facts and the benefits of using a wine aerator.

The price of a VinoMagic aerator may well surprise you; our price is the lowest, being direct from the manufacturers. Others are 2, 3 or even 4 times more expensive!!